I Wear Your Shirt - Novel idea for T Shirts
Posted by T Shirt Blog on
August 13, 2009
Jason Sadler had a brainwave one day and decided to wear a companies T Shirt each and every day and post up the pictures on Twitter, YouTube etc.
He would charge the companies using quite a unique pricing structure, effectively making him a walking billboard.
For the I Wear Your Shirt project, Sadler started it on January 1st and charged the first company $1, then $2 on January and so on until December 31st, where it would cost you $365.
He’s now completely sold out for 2009, making him almost $70,000 in the process, just for wearing T Shirts. Genius or what?!
For 2010, Jason and his I Wear Your Shirt project are hoping to double up literally and there’s now of them sporting your T Shirts. His 2010 calendar was only launched days ago and already has sold out each day until the end of March.
Nice one Jason - I just wish I’d have thought of it!




